Privacy Policy
Effective Date: 19 March 2025
Bekker Alliance (Pty) Ltd and Gerliam Holdings (Pty) Ltd, trading as Bekker Group Auctioneers, Property Brokers, and Valuations (referred to as “we,” “us,” or “our”), are committed to protecting your privacy.
This Privacy Policy explains how we collect, use, store, and protect your personal information that can be associated with you or another specific natural or juristic person and can be used to identify you or that person (personal information) when you visit our website www.bekkergroup.co.za), in compliance with the Protection of Personal Information Act, 2013 (“POPI”) and other applicable South African privacy laws.
1. Personal Information
Common personal information we may collect includes:
• First name & last name
• Contact information (e.g., email address, phone number)
• IP address
• Any other information you provide voluntarily through contact forms or other interactions.
From your browser, we may automatically receive and record Internet usage information on our server logs, such as:
• Internet Protocol (IP) address
• Browsing activities, click patterns, version of software installed, system type, screen resolutions, colour capabilities, plug-ins, language settings, cookie preferences, search engine keywords, JavaScript enablement, content and pages accessed on the website, dates and times of visits, paths taken, and time spent on sites and pages within the website.
Please note that other websites visited before entering our website might place personal information within your URL during a visit to them, and we have no control over such websites.
2. Acceptance
You acknowledge and accept all the terms of this policy when accessing the website to order a product or request our services.
If you do not agree with anything in this policy, you may not access the website or order a product or request our services.
You may not access our website or order a product or request our services if you are younger than 18 years old or do not have the legal capacity to conclude legally binding contracts.
If you register using your Google account, Facebook account, or Apple ID, we may collect certain personal information subject to your privacy settings. Please refer to the relevant service provider’s privacy policy for further information.
3. Collection
We use your personal information for:
• Products or services purposes – such as collecting orders or requests for and providing our products or services.
• Marketing purposes – such as pursuing lawful related marketing activities.
• Business purposes – such as business intelligence and analytics, product improvement, internal audits, accounting, business planning, joint ventures, disposals of business, or other proposed and actual transactions.
• Legal purposes – such as handling claims, complying with regulations, or pursuing good governance.
4. Data Sharing
We do not sell, rent, or trade your personal information. However, we may share your data with trusted third-party service providers to facilitate our services or when required by law.
Law enforcement
For the purposes of the prevention or detection of o_enses, and/or the apprehension or prosecution of o_enders, we may share any information obtained or collected by us with the police, other public or private sector agencies, or representative bodies in accordance with the relevant legislation.
We may disclose personal information if required:
• By a subpoena or court order;
• To comply with any law;
• To protect the safety of any individual or the general public;
• To prevent a violation of our customer relationship terms.
5. Security
We take reasonable steps to protect your personal information from unauthorized access, disclosure, or misuse by implementing appropriate technical and organizational measures. We continually evaluate the security of our network and the adequacy of our internal information security program, which is designed to: (a) help secure your data against accidental or unlawful loss, access, or disclosure, (b) identify reasonably foreseeable risks to the security of our network, and (c) minimize security risks through risk assessment and regular testing.
Please note, despite the measures we have implemented to protect your data, the transfer of data through the Internet or other open networks is never completely secure, and there is a risk that your personal data may be accessed by unauthorized third parties.
We will take all reasonable steps to ensure that your data is treated securely and in accordance with this policy.
6. Your Rights
You have the right to:
• Access, correct, or delete your personal information.
• Withdraw consent for data processing at any time.
• Lodge a complaint with the Information Regulator (South Africa) if you believe your rights have been violated.
Please note that, in order to better protect you and safeguard your personal information,
we take steps to verify your identity before granting you access to your account or making any corrections to your personal information.
7. Cookies
We use cookies to enhance your browsing experience. You may disable cookies in your browser settings, but this may a_ect your experience on our website.
8. Changes
We reserve the right to change the terms of this policy at any time. All changes to this
policy will be posted on the website. Unless otherwise stated, the current version shall supersede and replace all previous versions of this policy.
If you do not agree with the changes, you must stop using the website and our products or services. If you continue to use the website or our products or services following notification of a change to the terms, the changed terms will apply to you, and you will be deemed to have accepted those updated terms.
9. Contact Us
For questions about this policy or your personal information, please contact us at:
Bekker Group
20 Pioneer Street, George
Email: sonja@bekkergroup.co.za
Phone: 072 609 1353